“How do we get people to stop arguing about COVID?” the marketing consultant in the red tie asked the marketing consultant in the blue tie. “And start arguing about our product?””COVID is certainly buzz-worthy. I’d love to get to that level of brand recognition,” the marketing consultant in the blue tie responded, leaning forward. “What if, and…
The other day, I was riding to a party at my boss’ house with my colleagues, Eric and Emil.“Maybe we should stop and pick up some beer,” I said. In one sense, I wanted to be a polite guest. In another more accurate sense, we were running late and I was afraid the beer would be gone.”Good idea…